SINGAPORE’S LARGEST TYRE and alloy wheel distributor, Stamford Tyres, recently unveiled a new dealer partnership programme called TYREBiz. Under the TYREBiz banner, Stamford aims to provide independent tyre dealers with support services like advertising, training as well as garage equipment supply, in order to help dealers leverage on their competencies
of personalised service and expertise.

The first phase of the TYREBiz programme roll-out involves 12 dealers, and Stamford has plans to increase this number to 25 island-wide. With Stamford’s help, dealers under the TYREBiz umbrella will be able to offer customers the sort of retail experience normally not found in neighbourhood tyre
shops, as well as a high level of service.

According to Miss Wong Siew Peng, senior manager for Stamford’s wholesale operations in Singapore, “the objective of the TYREBiz progamme is to strengthen our relationship with our dealers. Motorists would be able to enjoy the personalised service provided by knowledgeable and
experienced dealers at TYREBiz stores.”