SPANKING NEW Audi's showroom will have space to cater to its ever growing lineup of cars

By Justin Lee

AUDI’S NEW SHOWROOM has been built at a cost of $5 million and measures 10,000 square feet. It can display up to 16 cars split across two levels. Located at the old premises’ 9 Leng Kee Road address, this new facility will cater to the brand’s ever growing lineup of cars and the increased demand for them.

The building follows Audi’s Terminal architecture design concept which is a global template for the brand’s showrooms around the world. It features the local car industry’s only all-glass vehicle lift, which transports cars up to the second level which is a dedicated display of Audi’s top of the line S and RS models. There is also an Audi Exclusive corner offering an array of options such as special leather and paint finishes to personalise customers’ cars.

To mark the launch of the new Audi showroom, the winning Audi R10 TDI from 24 hours Le Mans 2008 driven by Tom Kristensen, Allan McNish and Dino Capella, will be on display until 10 August.

Audi Singapore managing director Reinhold Carl says Audi is the fastest growing prestige car brand in Singapore and around the world.

“Local drivers associate the Audi brand with being progressive, sporty and sophisticated and we continue to grow in popularity among discerning Singaporeans who identify with the brand,” he said.