On October 10, meet Elaine who’s worth $5.5-million at the Audi Brand Experience Singapore 2018


And how she’ll make your life better. Plus a total of $13-million worth of Audi showcars, three new models, peek into more future mobility wizardry, and win an Audi A5 Sportback at the Audi Brand Experience 2018

Audi Brand Experience 2018
–  October 10-14, tickets start from $9
– Concept cars on display including Audi Elaine, Audi Aicon, Vision GT concept
– Preview of new e-tron electric crossover
– Launch of new A6, A7 and A8


Audi fans rejoice for there’s a whole lotta four-ringed fun coming to town: Audi’s Brand Experience 2018 showcase will be on at Marina Bay Sands from October 10 to 14, 2018.

The event costs $9 for myAudiworld members, $11 for early-birds (buy three get one free), and $14 at the door (buy three get one free). More details and book your tickets here at the official website.

Audi will be demonstrating and showcasing its ventures into electric and autonomous mobility.

On display will be the recently announced Audi e-tron (above), its first fully-electric production vehicle – CarBuyer has covered the car in detail at the launch in San Francisco earlier this month and found out why you might actually, really want to buy one when it comes to Singapore. 


Headlining the event will be a slew of Audi’s concept and showcars (at a total net worth of $12.7-million), which Audi Singapore has flown in specially for the event. Earlier this year Audi showed its 25th Hour intiative, where autonomous cars could add time to your day. 

The ‘star’ is Elaine. First debuting at the Shanghai Motorshow in 2017, it’s worth $5.5-million.  Audi’s autonomous vehicle concept capable of Level 4 autonomy, that is ‘no-human-input’ driving in specially-demarcated areas such as parking garages.



Elaine can park itself or go to the car wash on her own, which is more than you can say for some human drivers. The onboard Personal Intelligent Assistant (PIA) system also learns what you do with the car most often and helps to automate those tasks as needed, such as navigation, music, climate control, and more.


Then there’s the Audi Aicon, a fully autonomous mobility concept which needs no driver. It’s meant to illustrate the emotional difference between a robot taxi box on wheels, and something you might actually enjoy sitting in on a daily basis – important, since the government is going big on autonomous, self-driving cars.  

More dynamic is the Audi e-tron Vision Gran Turismo concept. As part of the video game Gran Turismo’s ‘Vision’ collaboration with real car brands, manufacturers made cars that were drivable in game, and then brought them to life as physical concept cars.

The Vision GT concept has twin rear motors and a front motor for a total of 815hp, weighs 1,450kg and cracks 0-100km/h in just 2.5 seconds.


Rahel Frey in the Audi e-tron Vision Gran Turismo

The difference is that the Audi version is actually drivable, and has been used as a fast taxi for guest rides at Formula E events, driven by ex-DTM pilot Rahel Frey.

All that futuristic stuff is well and snazzy, but what if you want to lay your money down on some real sheetmetal?

Audi will be debuting three new models at the show, the A6 sedan, the A7 Sportback, and the A8 luxury limousine. CarBuyer has driven all them already, so click on the links below to see what we thought of Audi’s new top dogs:

Audi A8: Tested in 3.0 V6 and 4.0 V8 variants, and five of its unique features that seem a bit like magic 

Audi A7 Sportback review: Bringing sporty back? 

Audi A6 Sedan: Could this be the big business sedan that breaks Audi out of the mould? 


about the author

Derryn Wong
Has a keen interest in all things mechanical, technological, animal and mineral. Is particularly fascinated by eco-cars and cars which make no logical sense. An avid motorcyclist and photographer, he also enjoys cats.