Bridgestone opens fourth B-Select tyre concept store in Singapore



New outlet at Ubi expands on Bridgestone’s aim to provide a more modern, comfortable, and helpful tyre-buying experience

SINGAPORE

Bridgestone Singapore has opened its fourth B-Select concept store outlet in Singapore, in conjunction with L S Tyres & Automotive.

“We have been working together with Bridgestone for 68 years, and are proud to deepen our relationship with the new B-Select tyre concept store partnership”, said Mr Daniel Tay (below), director of L S Tyres & Automotive.

The B-Select concept was developed by Bridgestone for the Asia-Pacific region to offer a more complete experience for customers coming in to change their tyres.

Apart from Singapore, this concept is currently operational in Australia, New Zealand, India, Malaysia, South Korea, and Vietnam, and only “high potential” dealers are selected to be a part of the B-Select program.

Where many traditional tyre shops around the region can tend to be dirty and dingy, B-Select in contrast provides more peace of mind to customers, with a bright and clean workspace and a comfortable air-conditioned waiting lounge where customers can enjoy a drink while their cars are being serviced.

In addition to being able to change both normal and run-flat tyres and perform wheel alignments, drivers can also request for a free tyre check service and consultation. Pricing is transparent, and staff are able to provide advice about Bridgestone’s extensive and varied range, which includes the sporty Potenza, fuel-saving Ecopia, and run-flat DriveGuard lines.

B-Select L S Tyres & Automotive is located at 53 Ubi Ave 1, #01-03 Paya Ubi Industrial Park. Opening hours are 9.00am-6.30pm Monday to Saturday, and customers may contact them at 6744-4280.

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Jon Lim
CarBuyer's latest addition is its fourth historical Jonathan. Old-fashioned in all but body, he thinks car design peaked in the '90s. He also strongly believes any car can be a race car if you have a sufficient lack of self-preservation, which explains why he nearly flipped a Chinese van while racing it.