- Published: Tuesday, 10 January 2017 22:59
Car dealers will be hoping for brisk business for the 25 brands they represent between them
SINGAPORE — “Whomever planned the Motorshow for January must really hate marketing people,” chuckles a senior manager. “It means your whole December is burnt.”
This will be the third time in a row that marketing teams will have had a lousy holiday period, then, given that the Singapore Motorshow 2017 kicks off on Thursday, January 12th.
As before, the event will run at Suntec City’s convention centre, and closes its doors on Sunday.
A joint venture between MediaCorp and the Motor Traders Association (the representative body for Singapore’s authorised car distributors), the four-day event has gradually acquired something of a raison d’etre: it’s a place for show-and-sell.
Car distributors will be hoping for brisk business for the 25 brands they handle between them, as will the many companies that deal in car accessories, but the event is short on the exotica that other motor shows draw glamour from.
Download a floorplan of the Motorshow here
Still, though there won’t be a Porsche or Ferrari to see, many of the cars making their debut in Singapore this year will be shown there, which essentially makes it a showcase of the industry’s latest and greatest.
Even if cars aren’t entirely your thing, there are other things to draw the eye: stunt shows by the ever-entertaining Russ Swift, for instance, or the chance to run into your favourite celebrity.
If nothing else, with tickets ranging in price from $6 to $10, the Singapore Motorshow 2017 isn’t a costly way to spend a few hours. You might as well see what hordes of marketing people gave up their holidays for.
FIVE TIPS FOR THE SINGAPORE MOTORSHOW 2017
How to score tickets to the Russ Swift show