Car design has to be the most polarising and subjective bit of reviewing cars, but we’re willing to guess only a set-in-stone curmudgeon would think this isn’t an improvement over the pre-facelift model.
Firstly, the new badge is a definite improvement. The old Kia badge with its straightforward black oval had a strong link to the brand’s ‘cars as white goods’ phase. The new one fits the age far better, with a brushed metal finish and a techy, milled look.
Complementing the new badge is the facelift’s design. It’s very aggressive, as mid-life refreshes go, with the Cerato morphing so that it resembles more of the new Karim Habib era Digital Tiger Face – as personified in the upcoming Kia EV6 high-performance EV – rather than Peter Schreyer’s now classic iteration Tiger Nose Grille.
The grille is far less grille-like, a trend we’ve seen on the Honda Jazz too, and part of the shift towards the ‘electric look’. It’s less tall, more broad, and no longer has a chrome outliner, while the new headlights with their six DRL segments now flow seamlessly into the grille.
Together with the large, lower intake section, angled foglights, and triangular aero features, the Cerato looks very modern, and quite athletic.
This car is the top-spec GT Line model, so it has red highlights on the grille and front end, unique 17-inch wheels, a bodykit, and bootlid spoiler. But the difference in looks between the mid-tier EX and even entry-level L models and the GT Line aren’t huge, if you don’t look at the sides.