Rolls-Royce has debuted the new Black Badge Ghost in Singapore, which is targeted at its younger customers; priced at S$1,468,888 without COE
Rolls-Royce has introduced the new Black Badge Ghost in Singapore, with the car being unveiled at a launch event today. The Black Badge Ghost retails for S$1,468,888 without COE, and features bespoke styling enhancements, as well as a slight bump in performance.
Rolls-Royce’s Black Badge programme is designed to offer a more subdued and low-key version of the brand’s cars, and is aimed at a younger audience who want something slightly less ostentatious, or as Rolls-Royce terms it, ‘Post Opulence’. The label was first introduced on the Wraith and first-generation Ghost in 2016, followed by the Dawn in 2017 and the Cullinan SUV in 2019.
The new Black Badge Ghost is finished in its signature black paintwork, which Rolls-Royce says is the industry’s darkest, weighs up to 45kg and is finished with two clear coats. But customers are also free to choose from the company’s palette of over 44,000 different colours, or customise their own through Rolls-Royce’s bespoke programme.
The Spirit of Ecstasy emblem and front grille on the Black Badge Ghost is given a dark chrome finish, while the 21-inch carbon fibre and aluminium wheels are specially designed and exclusive to the Black Badge model.
Inside, the Black Badge Ghost gets a unique trim that features a carbon weave with metallic fibres that incorporates a deep diamond pattern. The Black Badge’s symbol, which is an infinity sign, is imprinted on the middle of the rear seats, and finished in aluminium. The black theme is continued on the chrome air con vents, as well as the clock, burnished by bright chrome highlights.
Rolls-Royce has given the car’s performance a slight tweak as well, with the car’s 6.75-litre V12 engine seeing its power output bumped up to 600hp and 900Nm of torque, an increase of 29hp and 50Nm of torque over the regular Ghost. The company also says that it has slightly tuned the transmission, throttle, and brakes for a more dynamic driving experience, while the suspension receives updated air springs “to reduce body roll under more assertive cornering.”
The Black Badge Ghost will play a vital role in Rolls-Royce’s line-up, with slightly over a quarter of the its sales volume now consisting of Black Badge models. Asia-Pacific accounts for a significant proportion of Black Badge cars, according to Rolls-Royce, and its choice of Singapore for the Black Badge Ghost’s South East Asian debut underlines this region’s importance to the company.
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