Feedback

Mercedes-Benz Concept Store opens at Great World, previews EQS electric luxury limo

Derryn Wong
13/04/2022
2022 Mercedes-Benz Concept Store Great World Singapore - CarBuyer Singapore - store front

New concept for Mercedes-Benz sees its first sustainability-first, lifestyle-driven store inside Great World City mall in Singapore 


Kim walks you through Merc’s new concept store – and shows off the stunning EQS with its Hyperscreen!

SINGAPORE – Mercedes-Benz has opened a new store, but it’s not at the Leng-Kee/Alexandra automotive belt, and neither is it wholly focused on cars.

It also contains something exciting: The first fully-electric car in the luxury limousine segment, the Mercedes-EQ EQS. 

2022 Mercedes-Benz Concept Store Great World Singapore - CarBuyer Singapore - EQS electric limousine luxury front of screen

The German luxury brand is trying something new with its just-opened Mercedes-Benz Concept Store located at unit #01-131 inside Great World shopping mall (formerly Great World City) at 1 Kim Seng Promenade, 237994.

The Concept Store, Mercedes says, was designed in conjunction with Hypemaker and in partnership with its official dealer Cycle & Carriage, and its chief aim is not to sell cars but to ‘drive conversations around sustainability in Singapore.’ It also heavily features partnerships rather than operating as a solo brand space. 

2022 Mercedes-Benz Concept Store Great World Singapore - CarBuyer Singapore - store front

The chief draw will still be cars, though, and the store has space for two of them in its central area dubbed ‘The Showcase’. Only cars from the Mercedes-EQ fully-electric sub-brand will be on display, in line with the Concept Store’s concept. 

2022 Mercedes-Benz Concept Store Great World Singapore - CarBuyer Singapore - store inside

While Mercedes-EQ-only showrooms/stores exist, the new Concept Store in Singapore is the first of its kind by Mercedes anywhere in the world, according to President and CEO of Daimler Southeast Asia/Mercedes-Benz Singapore, Mr Claudius Steinhoff. 

2022 Mercedes-Benz Concept Store Great World Singapore - CarBuyer Singapore - President and CEO of Daimler Southeast Asia/Mercedes-Benz Singapore, Mr Claudius Steinhoff
President and CEO of Daimler Southeast Asia/Mercedes-Benz Singapore, Mr Claudius Steinhoff (right), with the EQS

“So far the reception to (the Concept Store) has been great, I think because of the location and also the sustainability concept. It’s the first of its kind, but we already have many requests from other Mercedes-Benz offices around the world to bring this idea to other places,” Mr Steinhoff told CarBuyer Singapore. 



EQS previewed 

2022 Mercedes-Benz Concept Store Great World Singapore - CarBuyer Singapore - EQS electric luxury limousine

Visiting the store just for the wheels, is an idea solidified by the presence of the EQS luxury electric limousine, which is the first EV in the segment until the BMW i7 arrives later this year or in early 2023. 

The car has been homologated in Singapore and is expected to go on official sale in late Q2 2022. Impressive for such a large vehicle it nets a VES score of A1 meaning it’s entitled to a S$25,000 rebate. Pricing information has yet to be released, but given the recent bump in ARF taxes for luxury cars, we expect it to cost at least S$550k with COE.

2022 Mercedes-Benz Concept Store Great World Singapore - CarBuyer Singapore - EQS rear seat


Initial details include an LTA efficiency figure of 18.3kWh/100km, which given the car’s 107kWh battery means an on-paper range of at least 550km. The eye-catching Hyperscreen, which spans 56-inches and consists of three displays under one pane of glass, will be a standard equipment option, along with all-wheel steering and adaptive air suspension. 



Art of Life(style) 

2022 Mercedes-Benz Concept Store Great World Singapore - CarBuyer Singapore - interior coffee counter

On the left side of the store is The Takeover, which is a space for ‘thematic and sustainable lifestyle concepts’ will be presented. At its opening, the space is occupied by local coffee joint Foreword Coffee Roasters, who are a ‘coffee company and social enterprise…committed to positive environmental and social impacts’. The space also currently features a wall by Mosscape, a maker of natural interior design concepts. In this case, it’s a live moss/vegetation wall that reflects Singapore’s own topographical features. 

On the right of the store is an art/curated space named Artist @Work where artworks or products with the sustainability ethos will be showcased – in this case here, it’s furniture made from recycled materials. 

Sustain Ability 

2022 Mercedes-Benz Concept Store Great World Singapore - CarBuyer Singapore - moss wall

The Concept Store will be a permanent fixture, at least for the near future, and it reflects the way that carmakers – and especially luxury carmakers like Mercedes-Benz – have embraced tenets of eco-friendliness, sustainability, and responsibility as fundamental aspects of their products. 

It’s a savvy move, considering that consumers now consider sustainability as the new luxury and are willing and able to pay for things that benefit – or at least claim to – the earth. 
As we found out at EV Weekend Singapore a few months ago, Mercedes-Benz is very ready for the electric charge, promising a BEV in almost every segment it contests by this year. The brand is scheduled to launch four EVs this year – the EQB, EQE, EQS, and EQV.


Tags:

Concept Store eqs lifestyle luxury Luxury limousine Mercedes-Benz mercedes-eq sustainability

About the Author

Derryn Wong

CarBuyer's chief editor has a keen interest in all things mechanical, technological, animal and mineral. He's particularly fascinated by eco-cars and cars which make no logical sense. An avid motorcyclist and photographer, he also enjoys cats. Follow him on Instagram @werryndong

Leave a Reply

Your email address will not be published.

CarBuyer – Revolutionizing The Online Car Marketplace In Singapore

Buy Used And New Cars Online
Start your car buying journey with CarBuyer as we connect you seamlessly to the industry’s best CaseTrust-SVTA accredited car dealerships. As a one stop car online portal you can now buy your new ride, be it a pre-owned car or a brand new car from trusted dealers all over Singapore, all in one place. Our ever expanding listing of quality and covet-worthy cars, new and second hand, from both owners and trusted car dealers, will leave you spoilt for choice. Refine your search by vehicle type, registration year, price, mileage, engine type, transmission, annual depreciation value and more to find the car that best suits your needs, taste and lifestyle. You can even search for your car by dealer or directly by owner.

Sell Your Car In An Instant With Confidence
We all know how selling a car in Singapore can be a daunting task especially for a first time car seller; from trying to get a valuation for your car, finding a trusted dealer, to getting the best quote on your vehicle. CarBuyer understands the hassle and even the costs involved and have as such partnered with Huawei to develop a FIRST in Southeast Asia AI car valuation tool that is able to provide a car’s resale value at the snap of a finger. Backed with a consortium of trusted CaseTrust-SVTA accredited car dealers you can be assured that you are getting the best price for your vehicle and do not have to worry about any hidden costs.

The Ultimate Car Shopping Experience Online
CarBuyer platform is the first of its kind to be backed by Huawei’s Artificial Intelligence and cloud computing, enabling it to be able to offer users transparency and enhanced security, all with the one aim of enhancing customer experience. So come on over to buy and sell used cars online at the best prices at CarBuyer Singapore. Connect easily with dealers in real-time via our online video call feature, or schedule a test drive when you’re ready. Have some questions? Get them answered instantly with our chatbot moderated by our responsive team. Stay in the loop with our car-related tips, reviews and news. Learn the ins-and-outs of your car, as well as global and Singapore’s car updates at your own pace.