Access by BMW now gives healthcare workers the chance to drive a BMW for S$50 a day.
SINGAPORE — It’s like Netflix with BMWs, and if you’re a healthcare worker now, it’s cheap. BMW Financial Services and Sime Darby, who operate Access by BMW, are offering the subscription service to medical frontliners at a heavy discount.
Subscribing to a BMW 1 Series currently costs S$2,100 a month, but for a healthcare pro the rate is S$1,500. At roughly S$50 a day, that’s comparable to taking a cab or private hire car to and from work, said Ritu Chandy (below), Regional CEO, BMW Financial Services, Asia Pacific.
“There are no hidden fees and no long-term commitments,” Ms Chandy said. “Most importantly, this will provide healthcare professionals with peace of mind during their daily commute so they can focus on what is most important to them – saving lives.”
Ms Chandy (below) said in a statement that the move is a “token of appreciation” for healthcare workers during the ongoing Circuit Breaker measures, which are scheduled to end on June 2nd.
“While many of us are staying home and staying safe, a number of healthcare workers are out on the front lines every day caring for patients,” she said.
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BMW Asia staff, Ms Chandy among them, have taken it upon themselves to help out in other ways. The company has teamed up with restaurants to distribute packaged meals to healthcare workers in hospitals around the island.
Is the 1 Series worth S$50 a day? Here’s what we reckon
Access by BMW lets drivers subscribe to the German brand’s cars a week or month at a time. Users book a car with an app and can expect doorstep service for both delivery and collection. BMW says it disinfects each car before handing it over at a safe distance.
Subscribers can switch in and out of different models and pause their subscription if they need to. Nine different BMWs are available, including larger cars such as the 5 Series or X3.
While healthcare workers have access to Access at special rates, BMW is waiving the S$1,000 sign-up fee for all new users during the Circuit Breaker period.
If you’re temporarily feeling more inclined than ever towards having private transport, a BMW to call your own — temporarily — could be just the thing.
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