Audi brings a luxury approach to after sales service for Singapore, and it previews the E-Tron electric SUV, the RS 5 Sportback high-performance hatch, and new A6 sedan
SINGAPORE – This evening, Audi Singapore and dealer Premium Automobiles re-opened the Audi Service Centre at 55 Ubi Road 1, which brings with it the promise of a more luxurious aftersales experience.
The centre is the brand’s main service hub in Singapore, offering aftersales service, plus genuine parts and accessories. The flagship Audi Centre at 281 Alexandra Road focuses on new car sales and leasing, although it also does offer aftersales service. Audi’s other facilities include the Audi Pre-Owned centre at 9 Leng Kee Road, as well as 53 Ubi Road 1.
Audi also previewed three cars, the new Audi E-Tron electric SUV, the RS 5 Sportback high-performance five-door, and the new Audi A6 2.0 sedan. The service centre will hold an open house event on Sunday, June 2, 2019, from 10am to 8pm, so members of the public can stop by and check out the new facility and the new cars, and enjoy offers on cars, aftersales packages, plus special activities for kids.
Besides the usual service centre expansion to accommodate an increased population of Audi cars on the road thanks to recent years of healthy sales, the service experience itself has been changed significantly.
Audi says it modeled the new service centre, which took a year to redo, after the best examples of the hospitality and airline industry.
“Premium Automobiles is one of the best teams we have in our global network,” said Mr Jeff Mannering, the managing director of Audi Singapore at the event, “And they’ve built what is honestly one of the best service centres in the world here.”
Mr Jeff Mannering, Audi Singapore managing director
The new Service Centre aims to deviate from the typical ‘take a queue number and wait for your service advisor’ method of doing things.
Instead customers check-in with the front desk and enjoy the lounge-like ambience in situ, with ambient music, lighting, furnishings, and even smell, until their service advisor brings ‘personalised service’ to them in person. Current Audi owners can book their service through the portal www.myaudiworld.sg or the Audi Top Service App.
Audi says this is part of a more customer centric approach to managing aftersales and service.
While the new service centre aims at upholding Audi’s pledge for even better customer service going forward, the stars of the show were the cars as usual: Audi previewed three new models.
The headliner has to be the Audi E-Tron, which is the brand’s first electric vehicle (EV).
We’ve already reviewed the E-Tron at its international launch in Dubai. Besides getting it stuck in the sand, we also tested its range and capabilities extensively – read the review on CarBuyer.com.sg for more.
READ MORE: We’ve driven Mercedes-Benz’s answer to the E-Tron, the EQC
The E-Tron has dual electric motors for a total of 402hp, with a 0-100km/h time of 5.7 seconds, and a quoted range of 400km from its 95kWh battery. That spells for a home charge time of at least eight hours, although the car is also capable of DC fast charging up to 80 percent in less than an hour.
But as reported on the website and previously in the magazine, the E-Tron could bring with it a different approach to EV ownership with concepts like charge-on-demand and hot-swapping cars for increased convenience. The E-Tron is scheduled for a sales debut in Singapore later this year.
The latest addition to Audi Sport’s RS line-up of high-performance cars here is the RS 5 Sportback. It’s the five-door version of the extant RS 5 Coupe, which we’ve reviewed on CarBuyer.com.sg, and the first time that Audi has made a Sportback (five-door) version of an RS 5.
A 2.9-litre V6 biturbo engine delivers 450hp and 600Nm of torque, which spells for 0-100km/h in just 3.9-seconds, with a limited 250km/h top speed. Audi says the car will go on sale here soon. Given the RS 5 Coupe’s S$389k with COE price tag, the Sportback should cost slightly more.
The Audi A6 saw the second addition to its range, which currently consists solely of the 3.0 TFSI model – read the local review on CarBuyer.com.sg naturally – which has a pleasing 340hp, though at S$340k with COE, it’s S$1,000/hp.
The new 2.0-litre model will change that, and is likely to be the volume seller of the A6 range, as no smaller engine-d variants have been announced officially. The 2.0 is front-wheel drive with a seven-speed dual-clutch gearbox. The 1,984cc turbo inline four engine has 245hp and 370Nm of torque, 0-100km/h is done in 6.8 seconds with a 250km/h limited top speed.
As prime competition for the BMW 530i and Mercedes-Benz E 300, the A6 2.0 should come in at under S$280k with COE.
The A6 2.0 and RS 5 Sportback will go on sale in Singapore soon, while the E-Tron is scheduled for launch in the third quarter of 2019.