Kia has unveiled a new logo as part of its strategy to revamp the company as a global leader in mobility and electrification
INCHEON, SOUTH KOREA
Kia has revealed a new logo as part of major rebranding exercise, with the South Korean carmaker aiming to become a global leader in the mobility and electrification.
More details of the brand’s revamped strategy will be announced on 15 January, but it will arguably be a big part of Kia’s US$25 billion plans, announced in late 2020, to release 11 fully-electric models and achieve a 6.6% global market share of electric vehicles by 2025, with the aim of having EVs comprise 20% of its overall sales volume. Kia also plans to pivot toward the purpose-built vehicle (PBV) sector, meaning autonomous ride-sharing and e-commerce delivery vehicles designed for the urban centres of tomorrow.
“Kia’s new logo represents the company’s commitment to becoming an icon for change and innovation”, said Ho Sung Song, Kia’s President and CEO. “The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry.”
The logo will be gradually rolled out across Kia’s models starting from later this year, which means it’ll be a while before you see the new logo on a Kia car here, or displayed at the showroom of Cycle & Carriage, Kia’s official local distributor.
The move comes after a sluggish 2020 for Kia, as it reported a 5.9 percent drop in global sales worldwide, to 2.61 million units, compared to 2019, on the back of the COVID-19 pandemic and global economic slowdown. Kia is aiming for a better 2021, with a target of 2.92 million unit sales worldwide this year, and it hopes that the rebranding and new logo will help towards achieving that target.