The large seven-set SUV from Kia is proving to be more than just good value, it’s apparently good design too
Since 1950, the Chicago Athenaeum Museum of Architecture and Design has presented the Museum’s Good Design Awards Program for the most innovative and cutting-edge industrial, product, and graphiτc designs produced around the world, including automotive design. The new Kia Sorento SUV and K5 sedan have both won accolades in the Transportation category of the 2020 Awards.
Both cars were awarded on the basis of their inspired and technology-packed designs which in many cases outshone those of traditional rivals.
While the current-generation Kia K5 sedan, also known as the Optima, is not available in Singapore, the new Sorento has been making waves here with its value-for-money features and smooth-operating 2.2-lite turbodiesel engine.
The fourth-generation Sorento is the first vehicle to be based on Kia’s new-generation midsize SUV platform. Paired with a larger body to maximize cargo and luggage space, the platform makes the Sorento is one of the most versatile and spacious seven-seat SUVs you can buy now.
The Good Design panel of judges noted that the Kia Sorento’s exterior design gives it a confident and mature presence. Inside, its cabin also introduces more than just premium-quality materials. The cutting-edge infotainment and active safety technologies that come with the car were typically only found in higher priced vehicles, further elevating the tech presence of the Kia.
Furthermore, the Sorento’s interior packaging has been developed to accommodate Kia’s new ‘Smartstream’ electrified powertrains – the new Sorento is the first Sorento to get a hybrid powertrain variant.
The Chicago Museum’s Good Design awards program is one of the oldest design competitions in the world and is 70 years old this year. The mission statement notes that, “every year, the program selects a list of products and industry leaders in design and manufacturing that have chartered new directions for innovation and pushed the envelope for competitive products in the world marketplace.”