DS Automobiles takes its first stab as a standalone brand with the facelifted DS 5
What: 5 (facelift)
When: Q1 2016
How much: $160,000 with COE (est.)
Just as Toyota did with Lexus and Hyundai with Genesis, Citroën is launching DS as a standalone brand. So when the DS 5 bows into Singapore at this year’s motor show, it will no longer be a Citroën but a car from DS Automobiles.
The name change also brings a redesigned front end (new headlights with LEDs, new grille, new “DS” badge in place of the Citroën chevrons), and it also has tweaked suspension, which will hopefully fix the crashy ride quality.
DS has at least two other models in the works: a facelifted DS 4 and a more rugged-looking DS 4 Crossback, which sits 30mm higher up for a more crossover feel.
Neither is confirmed for Singapore for 2016, though. Importer Cycle & Carriage France will first have to build a dedicated DS facility (there is currently only a DS corner in the Citroën Pod), which may not take place next year.