The BMW Secret Deal you don’t know about

BMW is offering up to $24,000 in savings off selected models with its Secret Deal promotion that is running till May 27


During this COVID-19 Circuit Breaker period in Singapore, car dealerships have been offering all sorts of online deals, discounts and promotions.

Just have a look at the reported on deals from Volkswagen, Skoda, Toyota, Lexus, Kia, Citroen and Honda, among others, over the past few weeks.

One brand which has flown under the radar a little has been BMW, but CarBuyer can reveal that the German carmaker too does have a promotion of its own – one which has been running since the start of the Circuit Breaker period apparently.

Appropriately named the BMW Secret Deal, the promo claims to offer savings of up to $24,000 on selected models. The latest deal runs through to May 27, and is applicable to the 216i Active Tourer, 216i Gran Tourer, and 218i Gran Coupe (below) models.

All you have to do is visit the BMW Digital Showroom, ‘unlock’ the deal by placing a $500 refundable deposit, and reveal the price and discount that you’ll be getting. If you’re interested in proceeding to purchase, a representative will contact you subsequently to help you complete the deal.

To help you make a more informed decision, the BMW Digital Showroom site even offers tools such as a finance calculator to help you work out your sums and determine how much you’ll be forking out monthly for your new ride. BMW says that the Digital Showroom is like the online equivalent of a sales consultant laying out all the information for you when you’re purchasing a car, even right down to the free gift you’ll be getting (an 11-inch Apple iPad Pro).

Watch: You don’t have to buy a BMW to drive one with cars now becoming Netflix-like service – watch our video below to find out more


While the Circuit Breaker is set to be lifted on June 2, car showrooms will not be able to receive physical visitors until July at the earliest. So if you’re looking to buy a new BMW, paying a visit to the Digital Showroom is your best option for now, and you can even get a handy discount while you’re there too.

For more information on the BMW Secret Deal, click here.

about the author

Ben Chia
CarBuyer's senior staff writer went out to explore the Great Big World, including a stint working in China (despite his limited Mandarin). Now he's back, ready to foist upon you his takes on everything good and wonderful about the automotive world. Follow Ben on Instagram @carbuyer.ben